Web 3.0 shakes up the Marketing field…once again!

Today is very common to hear acronyms such as SEM, SEO or CMS in our daily life, even if you are not a techy or an online-marketing expert. The more time we spend online, the more important those terms become.

For those who are still not familiarized with them, here you will find a short explanation:

• SEM: Search Engine Management, which includes marketing tools to increase the visibility of your website, i.e. pay-per-click, pay-per view, placements, online-ads and SEO, too.
• SEO: Search Engine Optimization, referred specifically to how to optimize the position of your website in the search engines.
• CMS: Content Management System, the one used to manage the content on your website, social network and any other “platform” where your content is displayed.

But what does these have to do with the Web 3.0? Well, let’s take a look at the evolution of the web to answer this question.

First, we had the Web 1.0, focused on webpages and how to make them reachable by customers. As a result, SEM (including SEO) appeared, letting marketers get closer to their customers by pushing their content, over competitors.

Then, the Web 2.0 was developed and Social Networks came along with it. Now the web was not only flooded by one-way communication pages, but by networks that allow everybody to interact, comment and create his/her own content, leading marketers to create new tactics, in order to take advantage of these new information generated by their customers.

And finally, we are witnessing the Web 3.0 entering the picture. This new concept is still confusing for some of us, because it seems to be just an extended version of the Web 2.0, since the semantic web can be seen as a new way to organise data and make it more accessible, but as it has been explained in previous posts, it’s definitely more than that. 

One of the major aspects of Web 3.0 focuses on data and how to link it. Firms that master the rules of the game faster, will be able to enhance and optimise their online-marketing strategy (including SEM, SEO, CSM, etc.) and, therefore, generate more traffic in their website, by reaching the right customers (the one willing to purchase) with the right data (the data the customer precisely wants), at the right time (when they need it). This is a big deal for marketers, since this kind of customer has a high rate of purchasing, so sales might consistently increase (if well managed and aligned with the goals of the company).